NASCAR
Throughout my career at NASCAR, I have touched many areas of the business - from behind the scenes industry collateral to tangible fan facing giveaway items. Featured here is a collection of those things that were most well received, most enjoyed and most impactful.
Decals • Event Posters • Infographics • Hero Cards • Email and Web • Social Media • Signage • Activity Kits • Credentials
DECALS
-
Various times throughout the NASCAR season, a special commemorative decal is requested which the teams will run for a weekend along the A-Post of the vehicle. Each decal is made after researching the individual to capture their personality to represent them. Several decals were made in conjunction with co-worker, Harris Lue.
-
Richard Petty 80th Birthday Celebration, In Memory: AJ Vogel (NASCAR Official), In Memory: Clem Droste (NASCAR Official), In Memory: David Pearson (NASCAR Driver), In Memory: Ed Canter (NASCAR Official), In Memory: Mike Stefanik (NASCAR Driver), Texas Strong: Hurricane Harvey Recovery, In Memory: Ted Christopher, In Memory: Phil Kurze (Whelen Engineering Executive), In Memory: Harry Scott (NASCAR Team Owner), In Memory: Mark Smith (NASCAR Team Owner)
POSTERS
-
Posters are created for various uses: hype poster for use in the community to promote an upcoming race, informational poster for use at-track, or for fan giveaways during a special event.
-
New Smyrna Speedway July 4th: Posted in business windows
Advance My Track Challenge Voting: Posted in Advance Auto Parts retail loations and at-track
NASCAR Advance Auto Parts Weekly Series Promo: Giveaway at tradeshows
Regional Social Media: Posted at-track
Thompson Speedway Motorsports Park Throwback Promo: Giveaway to fans at-track
INFOGRAPHICS
-
Infographics help tell a story of an initiative, a trophy, a car, and so much more. Instead of tying words, visualize it. It grabs the viewers attention in a unique way.
-
NASCAR Pinty’s Series (now NASCAR Canada Series) Trophy: Created to illustrate the newly unveiled trophy.
NASCAR Troops to the Track: Used as an end of year summary of the at-track initiative.
Monster Energy NASCAR Cup Series (now NASCAR Cup Series) Stock Car: Breaking apart the technical specifications and pinpointing the various parts of the stock car. Created with the launch of the Digital Dash, this graphic was put together to distribute to media. Three versions were made - one for each manufacturer.
HERO CARDS
-
Hero Cards are the life blood of not only NASCAR but for all motorsports. Fans love them. So it is the perfect item to create and provide to tracks and drivers for use at autographs sessions.
-
Monster Energy NASCAR Cup Series (now NASCAR Cup Series) Playoffs: During the run of Playoffs, drivers are eliminated in a bracket style ladder. Each round, fan were given the opportunity for a souvenir showcasing the participating drivers.
NASCAR Whelen Modified Tour Drivers: several years, the top 15 drivers of the NWMT were provided hero cars featuring their season stats foruse at autograph sessions throughout the year.
NASCAR Pinty’s Series (now NASCAR Canada Series) Throwback Champions: To celebrate the 75th anniversary of the Pinty’s company, a past champion card was crated for a special event night.
EMAIL and WEB
-
Email design is the push for businesses. Invitations, CTA, Newsletters and Web Banners have helped with communication to the entire industry.
-
Weekend Schedule: Weekly email distributed to NASCAR fans with full schedule and tune-in information
Missed Chance: Reminder email pushed out to Fantasy players
Newsletter: Multi part weekly newsletter during Playoffs push
NASCAR Advance Auto Parts Weekly Series Invite: Race invitation with digital RSVP link
Iowa Speedway Ticket Offer: Special discounted ticket offer sent to fans
Never Miss A Race: CTA to download the season schedule for the three national series.
NASCAR Whelen Modified Tour Dinner Invitation: Sent to champions to celebrate the season during NASCAR’s 75th anniversary.
Short Track Summer Web Banner: Utilized on the NASCAR webpages and shared with local tracks to help promote the summer race push.
SOCIAL MEDIA
-
Social media graphics create a visually pleasing informational piece to be shared to the public to keep you relevant.
-
NASCAR Advance Auto Parts Weekly Series National Champions Listing
NASCAR Advance Auto Parts Weekly Series National Champion: Layne Riggs
NASCAR Whelen Southern Modified Tour (now NASCAR Whelen Modified Tour) Champion: Burt Myers
NASCAR Advance Auto Parts Weekly Series Kids Day: Provided to all sanctioned tacks for use.
NASCAR Advance Auto Parts Weekly Series Champion: Peyton Sellers
NASCAR K&N Pro Series West (now ARCA Menards Series) Champion: Derek Kraus
NASCAR Advance Auto Parts Weekly Series Tune-In Template: weekly update template for tune-in push
SIGNAGE
-
Between credentialing locations, supplingbranding to all sanctioned NASCAR Advance Auto Parts Weekly Series tracks, and various event request, signage requests come in on a daily basis.
-
Top: Regional Track Activation; retractable banner
Middle: NASCAR Credentials hauler; vinyl lettering
Digital billboardBottom: Playoffs Leaderboard; vinyl with grommets
ACTIVITY KITS
-
The NASCAR Advance Auto Parts Weekly Series “Back to School” initiative bring activity kits to kids at-track. Included are various promo items including a fully designed activity book and/or sheet.
-
Top: Activity Book; 12-pages, 4/4, 100# cover, 80# text
Middle: Activity Sheet; 1/1, 80# text
Bottom: Custom printed felt pennant for use wit crayons and markers
CREDENTIALS
-
Each year the challenge is renewed to create a proactive and secure credential distributed to the industry. And each year the envelope is pushed more and more.
-
Top: Single Event Credentials issued to industry guests
Bottom: Annual Credential issue to all industry personnel