How do you possibly tap into the personality of an individual you’ve never met? To try to capture the essence of a man, you’re given gigabytes worth of photos with stories to go along with each moment.

I was honored to be a part of this moment and it makes me smile seeing it on all of their gear, cars and motorcycles.

The initial idea was to have a decal, but it was then turned into patches for jackets and hats, made into a wood sign and applied to a hoodie.